Japan Airlines
Anniversary Identity Design
Overview
Japan Airlines commissioned a special anniversary identity to celebrate two historic milestones: 5 years of operations between Bangalore and Tokyo, and 60 years of the Tokyo–Delhi route. The goal was to create a refined, respectful logo system that honored JAL’s legacy while fitting seamlessly into its existing brand language.
Client:
Japan Airlines (JAL)
Year:
2025
Category:
Brand Identity
/
Logo Design
Location:
Japan / India
The Challenge
Japan Airlines needed a commemorative mark that balanced celebration with restraint.
The design had to feel special without overpowering JAL’s iconic brand, and work across digital, print, and internal communications for international audiences.
Maintaining brand consistency with a globally recognized airline
Designing for two different milestones without visual clutter
Ensuring cultural sensitivity and timeless appeal
The Solution
A minimal anniversary logo system was designed using JAL’s core visual language as the foundation.
The marks focused on clarity, symmetry, and subtle symbolism, allowing them to integrate naturally across campaigns while still signaling a moment of celebration.
The Result
The anniversary logos were successfully used across official communications and promotional materials, reinforcing brand continuity while marking key milestones in JAL’s international journey.
Client feedback
